Beauty

This two-in-one clean hair and scalp treatment is both a purifying shampoo for soft, healthy-looking hair and a detoxifying European salt scrub for your scalp.

Naturally scented with essential oils, the shampoo exfoliates the scalp, sweeping away dead skin cells, product buildup, and excess oil to leave your hair clean, shiny, and refreshed in a single step. (The deep-green color is from nourishing chlorella.) Made with 10 amino acids to help strengthen and moisturize, it's essentially clean skin care for your hair and scalp.

How to use: Apply directly to wet hair and scalp. Gently massage into a lather, then rinse thoroughly and follow with conditioner. Use once a week or as needed.

A clean beauty and wellness line founded by Gwyneth Paltrow with a world-class research and product development team.

This multilevel physical and chemical exfoliating face wash uses a combination of AHAs and microparticulate physical exfoliants to remove dead skin cells and impurities. The creamy (and clean) facial exfoliator helps refine pores, smooth uneven texture, and improve skin tone instantly and over time. The result: fresh, luminous skin that doesn’t feel tight or stripped.

How to apply: Massage onto clean, wet skin in a circular motion. Rinse with warm water, then pat dry. Use two or three times a week or as tolerated by skin. Wear broad-spectrum sunscreen daily.

Pair it with: The Healthy Aging Serum, The Nutrient-Rich Daily Moisturizer.

A clean beauty and wellness line founded by Gwyneth Paltrow with a world-class research and product development team.

For beautiful skin at every age, target visible signs of aging, hyperpigmentation, and dullness with this powerful, multiactive clean serum.

Made with niacinamide to improve the look of dark spots, shikimic acid to exfoliate the skin’s surface, and botanical extracts to visibly smooth fine lines and wrinkles, the serum feels silky and melts right into skin. It's a simple step that can supercharge any daily skin-care routine.

How to apply: Morning and evening, after cleansing and toning, massage the serum evenly over face and neck. Follow with a face moisturizer and sunscreen.

Pair it with: The Daily Juice Cleanser, The Nutrient-Rich Daily Moisturizer.

A clean beauty and wellness line founded by Gwyneth Paltrow with a world-class research and product development team.

This plush, clean gel-meets-cream face moisturizer floods skin with hydration and locks in moisture. Niacinamide and natural moisturizing factors help strengthen and maintain the skin’s barrier over time, while hyaluronic acid, prebiotics, and raspberry seed oil soothe and help plump the look of fine lines and wrinkles. It works well in any skin-care routine to leave skin silky, soft, and radiant.

How to apply: Apply this face moisturizer morning and night to clean face, neck, and chest.

Pair it with: The Daily Juice Cleanser, The Healthy Aging Serum, The Wide-Awake Eye Serum.

A clean beauty and wellness line founded by Gwyneth Paltrow with a world-class research and product development team.

This two-in-one body scrub cleanses and exfoliates skin for a polished, healthy-looking glow.

Infused with hyaluronic acid and vitamin E, the creamy body scrub softens skin with plant-based microexfoliants and natural fruit acids to remove dead skin cells and impurities, smooth texture, and clarify skin. Used together with a body oil or cream, it's the ultimate clean treatment for silky, supple skin all over.

How to apply: Massage the body scrub daily onto wet skin in the shower, then rinse off. For best results, follow with body oil or body lotion.

Pair it with: The Body Smoother Replenishing Cream, The Naked Elixir Body Oil.

A clean beauty and wellness line founded by Gwyneth Paltrow with a world-class research and product development team.

This plush, clean gel-meets-cream face moisturizer floods skin with hydration and locks in moisture. Niacinamide and natural moisturizing factors help strengthen and maintain the skin’s barrier over time, while hyaluronic acid, prebiotics, and raspberry seed oil soothe and help plump the look of fine lines and wrinkles. It works well in any skin-care routine to leave skin silky, soft, and radiant.

How to apply: Apply this face moisturizer morning and night to clean face, neck, and chest.

Pair it with: The Daily Juice Cleanser, The Healthy Aging Serum, The Wide-Awake Eye Serum.

A clean beauty and wellness line founded by Gwyneth Paltrow with a world-class research and product development team.

This all-in-one clean eye serum combines peptides, stabilized vitamin C, caffeine, and adaptogens to address visible signs of aging, dark circles, puffiness, and tired-looking eyes. It moisturizes like an eye cream, but with the light, cushiony gel texture of a serum. It’s a great match for any skin type, including sensitive skin. Tip: Use it right before makeup to help plump wrinkles and smooth skin as the base for a beautiful, natural look.

How to apply: Pat the eye serum gently onto the skin under and around eyes in the morning and evening.

Pair it with: The Daily Juice Cleanser, The Nutrient-Rich Daily Moisturizer.

A clean beauty and wellness line founded by Gwyneth Paltrow with a world-class research and product development team.

This plush, clean gel-meets-cream face moisturizer floods skin with hydration and locks in moisture. Niacinamide and natural moisturizing factors help strengthen and maintain the skin’s barrier over time, while hyaluronic acid, prebiotics, and raspberry seed oil soothe and help plump the look of fine lines and wrinkles. It works well in any skin-care routine to leave skin silky, soft, and radiant.

How to apply: Apply this face moisturizer morning and night to clean face, neck, and chest.

Pair it with: The Daily Juice Cleanser, The Healthy Aging Serum, The Wide-Awake Eye Serum.

A clean beauty and wellness line founded by Gwyneth Paltrow with a world-class research and product development team.

This clean facial toner combines 10% glycolic acid, phytic acid, and kombucha tea ferment. A potent exfoliant, it clarifies skin tone and refines texture, clearing and minimizing the look of pores for a fresh, baby-skin glow.

How to apply: Once a day, after cleansing, saturate a cotton pad with toner and sweep over clean skin, or shake two or three drops into hands and press onto clean skin. Wear broad-spectrum sunscreen daily.

Pair with: The Nutrient-Rich Daily Moisturizer, The Wide-Awake Eye Serum.

A clean beauty and wellness line founded by Gwyneth Paltrow with a world-class research and product development team.

This double-ended mascara + primer elevates your lashes with buildable length and eye-opening lift. Fortified with Jojoba esters, the primer coats your lashes with an even base to help enhance the mascara's lash-lengthening performance. Then the black mascara and fine-toothed wand separate, define and lengthen your lashes to gravity-defying heights.

How to Use:
Evenly apply primer to lashes, wait 30 seconds + top them off with a few coats of mascara.

Recycling Information:
Our sustainable cartons are environmentally-friendly, FSC-certified, and made from 100% recycled, PCW (pre/post-consumer waste) materials.

Curious to learn more, check out Your Local Recycling Center: For US only
*Always check with your local municipality for recyclability acceptance

Caring Caution:
Use as directed. Avoid contact with eyes. If contact occurs, flush thoroughly with water.

Mascara Ingredients:
Water (Aqua/Eau), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Glyceryl Stearate SE, Copernicia Cerifera (Carnauba) Wax, Castor Isostearate Beeswax Succinate, Acacia Senegal Gum, Cellulose, Glyceryl Behenate, Jojoba Esters, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Xanthan Gum, Caprylic/Capric Glycerides, Sodium Benzoate, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Phosphoric Acid, Iron Oxides (CI 77499).

Lash Primer Ingredients:
Water (Aqua/Eau), Beeswax (Cera Alba), Potassium Cetyl Phosphate, Glycerin, Jojoba Esters, Glyceryl Stearate, Zea Mays (Corn) Starch, Copernicia Cerifera (Carnauba) Wax, Acacia Senegal Gum, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Cetearyl Alcohol, Cellulose, Castor Isostearate Beeswax Succinate, Ethylhexylglycerin, Caprylyl Glycol, Caprylic/Capric Glycerides, Sodium Benzoate, Xanthan Gum, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Tocopherol, Phosphoric Acid.