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In 2023, TIME's editors selected the first Person of the Year ever to be recognized for her success in the arts: Taylor Swift. In an in-depth interview, Swift talks about her record-breaking year, re-recording her albums, and living a public life on her own terms. Buy your copy of this historic issue, which comes in three different versions and also includes bonus covers inside featuring OpenAI's Sam Altman as CEO of the Year and Lionel Messi as Athlete of the Year.
Devoted Swifties have been known to pore over Taylor Swift's lyrics, album liner notes, music videos, style choices, and social media posts searching for easter eggs the pop icon has hidden in plain sight for fans to find. "It's really about turning new music into an event for my fans and trying to entertain them in playful, mischievous, clever ways," Taylor told the Washington Post in 2022. "As long as they still find it fun and exciting, I'll keep doing it." This is the story behind how the hidden messages all started, and 80+ of her most brilliant easter eggs yet.
The ABCs of Taylor Swift! Taylor Swift reigns as the world’s most ubiquitous celebrity, but still fans clamor for a closer look at the pop star’s world. In this deep-dive guide, Swifties will find the stories behind Taylor’s most popular songs, the evolution of her personal style over the past two decades, a refresher on her headline-making love life and the music inspired by her romances, a breakdown of her trademark Easter eggs, the scoop on how she spends her downtime, a teaser of what’s next for her, and so much more. From A to Z, fans will get to know Taylor better than ever before as she experiences the most successful era of her career. As Taylor told TIME Magazine in December 2023 amid her record-breaking dominance of the music industry, “This is the proudest and happiest I’ve ever felt and the most creatively fulfilled and free I’ve ever been.”
THIS COLLECTIBLE COMMEMORATIVE ISSUE HAS 4 UNIQUE COVERS, ALL 4 ISSUES/COVERS HAVE THE SAME INSIDE CONTENT.
Taylor Swift has had her fair share of haters over the years, but even they can’t deny her Eras Tour has been the hottest ticket since it kicked off in March 2023.
And while anticipation and speculation went into overdrive, Taylor delivered on the hype with a three-and-a-half-hour concert that spanned her 17-year musical history in cities throughout the United States before taking her tour internationally.
Swifties were so excited about the show that many complained of not being able to remember it afterward. Concertgoer Nicole Booz told Time it felt like “an out-of-body experience, as though it didn’t really happen to me. Yet I know it did because my bank account took a $950 hit to cover the ticket.”
In this 100-page special commemorative issue, we look at every aspect of Taylor’s Eras Tour, from how she prepped during rehearsals, to her opening night, to all the special guests who have joined her on stage. We dive into each of the 10 eras featured in her concert, with more than 100 photos, and info about the songs, sets, and all of Taylor’s designer outfits, as well as the special moments—some funny, some emotional—that fans will remember forever.
Whether you were there in the audience or are looking forward to Taylor coming to a city near you, this is one keepsake magazine all Swifties need to have in their collection.
Preorder your copy today! Orders start shipping 10/6/25. Digital orders delivered via email on 10/6/25.
In Her Showgirl Era
After two years of ubiquity due to her record-breaking Eras Tour, Taylor Swift went suspiciously quiet for months in early 2025. While she retreated from the spotlight for a much-deserved break, she was still secretly working on her new music behind the scenes.
Twenty years into her career, Taylor has established herself as a certified superstar with musical influences that run the gamut. Her disography demonstrates, the singer-songwriter's evolution from an idealistic teen taking the country music industry by storm to a young adult boldly venturing into pop to an adventurous woman capturing the essence of indie fold and back again, with her genre fluidity impacting her artistic growth every step of the way.
Despite her record-breaking experience, Taylor will never stop trying to top her best work- a goal she set again when crafting her 12th album, The Life of a Showgirl. as she teased ahead of its release, "This is the record I've been wanting to make for a very long time."
This special issue dives into her a new album, with new collabs, Easter eggs and tracklist breakdowns, and looks back at her music catalog-from her early country days to her pop crossover, indie era, vault tracks and more.
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